Purposes Of Researches

Audience Research

Audience research is looking into the audience that your program or film will be presented to. This requires looking into the age group and what is and isn't acceptable for them to be viewing and what you can have in your story and if they should be see it. Before finishing any designs, research has to be done before the idea can even be thought about. This is required so that the producer has better knowledge of target viewers. It can be a huge waste of time consumption and money if the product isn't created the way it was intended, all of this can happen if the target audience isn't researched or applied to the right watchers. This also links to advertisement in a way that if you know who your aiming the product at its easier to advertise in the right place for right viewers.

Market Research

In order to maintain sales and become the "best" or "top" company over competing businesses market research is very important and is needed to do this as it gives key information regarding market needs, sizes and sales. This kind of research often includes doing social with opinionated study's and also gathers peoples or company's organisations by using different methods depending on the social research. What market research is, is basically a way of getting overviews of different customers needs, wants and interests. The research helps to understand how products can be marketed. When doing market research researchers can find out the costs of different commodities along with knowing what the supply and demand situation is. Market researchers have to know how to help their clients understand things like social networking, technical and legal aspects of markets and research.

Production research

When creating a new product, production research is needed to give valuable information on different products. Different information on this could be things like how it was made and the costs for it, a good example of this is adverts, adverts are made for audiences to buy the product so its the producers jobs to make adverts that use production research. When company's or organisations conduct production research it allows them to get a overview of the products and everything involved, this is a key skill that helps businesses become successful, gain more profits and expand. this kind of research uses different techniques to gather information. Demographics play a big part when researching as it shows things like opinions, characteristics and habits of target audiences by numerous aspects for example gender, age and locations like addresses and postcodes.